Chief Executive Officer
Becca believes that an open environment leads to better communication and more collaboration. Maybe that’s why UI has been named one of Advertising Age’s Best Places to Work three years in a row under her leadership. Becca’s list of brand experience spans from A to Z. Literally. It includes American Airlines, Arby’s, Best Buy, Community Coffee, Universal Orlando Resorts and ZTE. When she’s not running the agency (or a marathon), Becca is a member of the Dallas Citizen’s Council and Dallas’ American Heart Association’s Circle of Red chapter. As a mother of four kids and a whole agency full of kids, we like to think that UI stands .
Chief Creative Officer
Lisa is always coming up with new and imaginative ways to inspire her teams and our clients. Under her guidance, UI also stands for “Think Monsters.” She has led the creative charge on some of the world’s most iconic brands, including McDonald’s, Disney, Clorox, Intel, ConAgra Foods, Heinz and Delta Airlines. Lisa and her teams have won top accolades at prestigious shows such as Cannes Lions, CLIO’s, One Show and D&AD. She was named one of Advertising Age’s “21 To Watch in the 21st Century” and one of Business Insider’s “Most Creative Women in Advertising”. Lisa is a graduate of the University of Texas and member of the Moody College of Communications Advisory Council.
Chief Strategy Officer
Thanks to Tyler, UI stands . He is an insight-driven planner who is relentlessly focused on uncovering brand truths. Throughout his career, Tyler’s strategic vision has led to award-winning work for an impressive roster of clients including Nissan, Visa, Samsung, Mars, Starbucks, P&G, Guinness and Citibank. He believes that when creative ideas are grounded in human truths, they truly move the needle. He also believes in fostering and helping to grow the next generation of planners. In addition to mentoring his own department, Tyler teaches an annual Planning class through the 4A’s to young advertising professionals.
Director of Media
Kim puts the UI Or is it the other way around? With over 20 years of experience navigating the ever-changing media landscape, no one explains CPMs, PPCs and CTRs quite as eloquently as Kim. Her expertise has helped brands such as Pepsi, Lincoln Mercury, Amtrak, Whataburger, HoneyBaked Ham and Ruth’s Chris forge powerful connections with consumers. She has a deep understanding of ever-shifting consumer behavior, as well as experience in analytics, media strategy and cross-channel buying and planning. A recipient of multiple industry awards, Kim was recognized as Media Director of the Year by the Dallas Alliance for Women in Media Foundation.
Director of Digital
Jeff has been focused on the digital media space since its infancy. He’s a jack-of-all-trades when it comes to digital knowledge. For that reason, UI also stands for “Tech Marvel.” Jeff is an expert in attribution reporting, optimization, analytics and everything Housewives. He is fluent in driving higher consumer engagement, building brand loyalty and increasing sales for brands such as American Airlines, Nationwide Insurance, Japan Airlines, Redhook Beer and Community Coffee. Jeff’s insightful and innovative spirit continually produces strong, measurable results for our clients. In fact, he and his team were recognized by OAAA for the 2016 Outdoor Media Plan of the Year.